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Most employees can and will do the best job they can. There are, however, a few who either Can’t – as they lack the knowledge, skill or capability, and, others who, Won’t – for many reasons. Perhaps they are demotivated, or have other major problems. For those that can’t, but are willing to try, seek

You’ve started a new business and you may already have some paying customers. Now what? One of the first things you need to do is create your website. You might be wondering how to get started, how much to pay, and what to do about an email account. Let me help. Domain name First things

Why use Google Adwords? Are you aware of how many people are looking online for your product or service? Google is the largest search engine in the world and not being easily found on it could mean missing out on many potential customers. SEO (search engine optimization) is the art of making sure you are

Increasingly, both Employees and Managers are expressing their dissatisfaction with traditional performance management/appraisal processes, labeling them as stressful, ineffective and a waste of time. Many find them demeaning and demotivating, even if results are positive. (e.g. “Congratulations, you’re a 5!”) How does giving out an annual number, build performance? Yet, there is hope, as 15-20%

Let’s Talk Strategy When I started in this game, more than a few years ago, I was so sure that I could go straight to tactics without having a strategy. I was sure that my marketing plans were well designed to meet the objectives. Fortunately, I had a mentor that showed me not only the

Adwords is very important for SEO because it feeds Google with information regarding the user experience regarding your targeted keywords. The landing pages for all your ads have to be exactly what the visitors are looking for to avoid high bounce rates and to teach Google that your website is, in fact, relevant for the

This questionnaire will help you and your sales team identify your needs when it comes to making more sales. The end of the questionnaire asks the ultimate behaviour based question (in a round about way) – how many sales presentations do you make a week. The second document provides some insight on how to be

A big thank you to the Manitoba Marketing Network for the opportunity to present the YouTube Advertising workshop at the Winnipeg Winter Club. The job of a marketer is to be aware of channels features and tools that are underutilized in order to give your business the edge on your competitor. The training session included