Dan has been steadily steering his clients to spend less time expanding their sales teams and more on inbound marketing. Why? Because a large chunk of the buying process for most consumers in most categories, B2B or B2C alike, has gone online. Long gone are the days of hiring large sales teams with robust spending accounts.
Dan often recommends strong inbound marketing strategies that drive more qualified leads towards a professionally trained and structured inside sales team. This recommendation works to sell more with far less investment (much lower cost of sales).