MMN and Dauphin & District Chamber of Commerce presents:

Niche It Up 2017!

Time/Date: April 26th, 6pm - April 27th, 1pm
Location: Dauphin, MB - City Hall, 100 Main St. South
Registration Fee: $40 - Chamber Members
$45 - Non-Members

Sessions are facilitated by MMN Marketing Experts and presentations are followed by group round table discussions. Each session builds on the previous session.

Dates and Times:

#1 What am I selling and who am I selling to?

6:00 to 7:30pm, Wednesday, April 26

a. What are you selling (expertise, uniqueness, benefits, specialty, etc.)?
b. Who are you selling to (primary and secondary markets)?
c. What is your Customer Value Proposition?

#2 Focus, Aim, Promote.

8:00 to 9:30pm, Wednesday, April 26

a. What is your promotional strategy (trial offers, demonstrations, referrals, networking, etc...)?
b. What are your advertising platforms (internet, radio, flyer, etc...)?
c. What is your advertising budget (annual)?

#3 The Cure for Buyer's Remorse "World Class Service".

9:30am to 11:00am, Thursday, April 27

a. What are your service standards (1st impressions, exceeding expectations, etc.)?
b. How will you achieve these service standards (roles, tasks, etc.)?
c. How will you eliminate the risk of failing to meet you service standards (tools, training, etc.)?

#4 Put it to Work! A Networking Luncheon.

11:30am to 1:00pm, Thursday, April 27

Participants will pitch their new promises, features and benefits and world class service strategies with fellow participants comprised of entrepreneurs and sales executives.


Register Now